Blog

June 27, 2022

Why Shoppers Ditch Their Digital Carts & What You Can Do: eCommerce Problems & Solutions for Cart Abandonment

Discover the why, when, where, how, who, and what of your shopping cart abandonment rate & get effective solutions for customer retention & loyalty.

June 13, 2022

Middle of the Funnel Conversion Tactics: 5 Marketing Strategies to Nurture Leads

Goals of MOFU marketing: Extend interest and engagement by nurturing TOFU leads; Continue to build trust and inspire an emotional connection;Guide customers towards a purchase.

May 25, 2022

eCommerce Brand Owners: Is Your Customer Service Hitting the Mark?

The more effectively you support your customer’s ability to seek support, the more likely they’ll stick around. Not because they appreciate your efforts, but because they got what they wanted quickly and easily.

May 9, 2022

Top of the Funnel Conversion Tactics: What Online Brand Owners Need to Know

April 25, 2022

Bottom of the Funnel Conversions: 7 Tactics for eCommerce Owners

At the BOFU level, customers have shortlisted brands and are now looking for specific, usually logistical, information.

April 11, 2022

The Buyer's Journey: What eCommerce Owners Need to Know

As a digital merchant, it’s imperative that you know each step and potential setbacks and opportunities to best support the buyer's journey. Here is some key information you must know to meet your buyer where they’re at.

March 30, 2022

Klaviyo Just Rebranded––Should You Too?

Whether you're ecommerce enterprise is big or small, find out how small changes can have significant impacts to your brand’s identity.

March 16, 2022

Should You Ask Your Customers for Reviews?

Reviews not only help grow sales, they also help your customers make good buying decisions. Find out how to use reviews in your marketing plan.

February 21, 2022

Social Commerce in the Metaverse: What Brand Owners Need to Know

The metaverse is about to change the way we sleep, eat, and breathe the Internet into a totally customised shopping experience.

January 28, 2022

AR in eCommerce: The Benefits for Consumers & Retailers

AR is turning online buying into shopping experiences extraordinaire. Find out what AR is doing for ecommerce and how it benefits online retailers.

January 11, 2022

What Does The Metaverse Mean For eCommerce?

What is the metaverse, how it’s different from web3, and what you need to know as an ecommerce owner. 

January 3, 2022

What Drives the Digital Consumer? The Psychology of Buying Online

What makes people buy? According to the Behaviour Change Model, three key factors influence online buyer behaviour: motivation, ability, and triggers.

December 7, 2021

6 Steps To A High-Converting Sales Campaign Email Sequence

A good lead generator ignites a sales email sequence. A sales flow includes six strategic emails designed to take the customer on a journey towards buying.

December 1, 2021

How To Create Highly-Converting eCommerce Product Pages

Why product pages are the most important page on your site & how to optimise them for excellent UX and more conversions.

November 26, 2021

Email Campaign Series: How To Write A Welcome Flow That Converts

A basic guide including the best time to send your email newsletters (including time zone send), number & frequency, and type of content for each email.

November 1, 2021

Blog Your Way To Big Business Without Writing A Word: The Benefits of An Affiliate Partner & How To Choose Them

A budget-friendly way to drive more traffic to your site. increase your social media presence, and establish social proof. Get the details here.

October 14, 2021

How To Build An Email List From Scratch Quickly & Easily

Every business wants to (and should) attract the right type of email subscriber and keep them regularly engaged. Learn five easy ways here.

October 4, 2021

UX Basics For eCommerce: The Human Behind The Buying & What They Really Want

Tap into what people really need deep down: safety, security, recognition & belonging, achievement & personal development.

September 13, 2021

Stay Out Of The Spam Folder: 6 Email Housekeeping How-Tos

Your ecommerce email marketing strategy needs regular spam detection. Learn what to watch out for and how to improve your email deliverability rate.

August 31, 2021

Shopify Plus Cost of Ownership: Is It Worth It?

Is it time to make the switch? Find out if Shopify Plus is the right choice to level up your business and whether total cost of ownership is a solid investment.

July 26, 2021

FAQ Pages Are A Bad Idea On Your Ecommerce Site –– Here’s Why

Debunking the myths about FAQs page: an FAQs page is not only unnecessary, it may be preventing better traffic and a lot of sales.

July 12, 2021

Can Google Shopping Ads Help Drive Traffic To Your Store?

Implementing Google Shopping ads is a critical move for online retailers to increase traffic and conversions, but you must employ an effective strategy is key. Find out how to organise your marketing campaign to get the most out of your efforts.

June 28, 2021

How To Improve Customer Retention: Email Strategies For Every Stage & Type of Business

Customer retention is critical at every stage of business, but not in equal measure. How much of your efforts should you devote to customer retention or how can an email campaign support repeat business?

June 14, 2021

Does Your Ecommerce Site Need A Mobile App?

Mobile apps are the new generation in online shopping. Find out what features are most important and why a mobile app for your store should be your #1 investment right now.

May 31, 2021

6 Digital Nomad Hotspots Around The World

May 17, 2021

Keyword Stuck? How To Find The Best Keywords For Your eCommerce Business

Relevant, catchy, useful keywords aren’t easy to develop all on your own. Here are 5 methods and tools that do the hard work for you.

May 3, 2021

Choosing An eCommerce Platform? What You Need To Consider

The power of your offer is highly but indirectly dependent on the strength of the platform on which it’s delivered. Find out how to choose wisely.

April 19, 2021

Don't Be A Hero: What Business Tasks You Should Outsource And Why

Are you risking your ecommerce biz by not outsourcing these 5 critical tasks? Find out what they are and why you need an expert.

April 12, 2021

Is Extroversion A Must-have Trait For Business Owners?

Contrary to popular belief, not all successful business owners are extroverts. We unpack why people start businesses and what makes them prosper.

April 5, 2021

Shopify Vs. WooCommerce: Why Shopify Leads in Ecommerce Functionality in 2021

March 22, 2021

Brain Hack: How To Increase Your Content’s Viral Potential

A practical list with a philosophical twist for making your content strike the reader (or watcher or listener) on a heart-and-gut level.

March 8, 2021

4 Essential Soft Skills That Every Entrepreneur Should Develop

The more subtle aspects of successful entrepreneurship have a lot to do with what we don’t do and how well we notice ourselves.

December 28, 2020

Let’s Tackle 2021: 8 New Year’s Resolutions for Every Entrepreneur

Shifting thoughts, habits, and goals requires help. Sometimes it just requires the right idea. Get 8 business-effective resolutions here to boost your health and performance in 2021

January 21, 2021

How To Do What You Love & Make Money Online in 2021

There are options aplenty for those looking to become their own boss and work remotely. Here are some tips and recommendations for making money online in 2021.

January 9, 2021

7 Actionable Tips To Get Your Shopify Store Ranking In Search Engines (in 2021)

What’s the point of a great-looking site if no one sees it? Get 7 DIY strategies (that aren’t social media marketing) to get your new Shopify site ranking on the first page.

January 1, 2021

Emerging Trends in Mobile Commerce

Mobile commerce set to become the new frontier for online shopping. More people use their mobile phones to shop than ever before. Get the latest stats here.

November 30, 2020

6 Must-Read Books For Every Entrepreneur

Enlightening memoirs, witty anecdotes, and solid, usable advice for entrepreneurs all inside one book? Yes! Add these six must-read gems to your business book list.

November 13, 2020

How To Perform A Competitor Analysis (And Why You Need To)

Follow this straightforward Who-What-How Framework for investigating your direct and indirect competitors’ metrics, products, and marketing.

November 11, 2020

Luck Vs Hard Work: What’s Behind A Business Owner’s Success?

Luck and hard work are inseparable, and both feed every new and developed business. Find out what entrepreneurs have to say about both.

September 23, 2020

Starting An Online Business This Year? Critical Considerations For Every Digital Entrepreneur

Starting an online business this year isn’t much different from previous years - it might be easier! Consider competition, demand, profit, and three more important points: niche, niche, niche.

September 7, 2020

The Secret To Growing Your Online Business & The Shopify Story You Never Knew

It takes guts to be an entrepreneur, but mostly, it requires a commitment to growth. Find out how Shopify’s founder developed his business from a modest online shop to a multibillion dollar e-commerce platform.

September 1, 2020

Is Content Marketing Worth It?

There is, perhaps, nothing more important increasing the success of your online Shopify or other ecommerce business than content marketing.

August 7, 2020

Keep Your Online Business Thriving in 2020 - Here’s How

2020 isn’t a complete loss, and you’re not a quitter. Check out these simple tips to keep your online business strong and stable during this disaster year.

August 7, 2020

How Shopify Dropshipping Works?

Dropshipping is an ecommerce owner’s dream. There’s no manufacturer required, no storage warehouses, no over-producing and under-selling, and no responsibility to ship products out to customers.

July 12, 2020

Augmented Reality For Ecommerce?

AR for ecommerce provides an engaging user experience. Shopify merchants can use AR 3D images to allow customers to examine and interact with a product before they buy.

July 1, 2020

Why Video Marketing Is Your #1 Sales Tool

Maybe you’re a small ecommerce business, or you’re just starting out, or you don’t know how video marketing works but If you aren’t using it as a sales tool, reading this might change your mind.

June 24, 2020

7 Skills & Behaviours Every Entrepreneur Must Have

Are you starting an online business? If so, you’re probably neck-deep in how-tos, in which case this article will be a welcome relief.

June 11, 2020

Working From Home? How to Find Your Rhythm

Pushing ourselves to do more, be more, create more, and sell more, can lead us to burn-out. In the case of self-discipline and productivity, less is actually the new more. 

May 26, 2020

How COVID-19 Is Impacting Online Business And What You Can Do

Everyone has to be flexible, and everyone has to adapt. But for online business, major adjustments - and in some cases complete overhauls - are the only way to survive. 

May 2, 2020

Building An Online Community

You don’t just want one-time customers, you want repeat business and referrals - building an online community is a vital component in achieving that. Here's the essential guide for ecommerce business owners on where to start.

April 19, 2020

I have 15 "Add-To-Carts" But No One's Buying!

As Shopify partners, we know that cart abandonment is a big problem for business owners. But why it’s happening and how to fix it starts with knowing that it’s actually happening, which many online vendors don’t know.

April 6, 2020

Managing Supply Chain Disruptions During Global Lockdowns

The COVID-19 crisis is the first supply chain disruption of its kind in the history of ecommerce business. If it's something that is affecting you, find out how to deal with it and mitigate for the future.

March 26, 2020

6 Actionable Email Marketing Insights For Powerful Campaigns (And 3 Bonus Strategies)

We want detailed insights, but that desire doesn’t mean we enjoy number crunching. Insights turns out to be a fancy word for analytics, and while you may not enjoy those, they’re critical to the success of your business.

March 12, 2020

COVID-19: A Global Test Case for Remote Working Arrangements?

As COVID-19 takes hold of the world and its economy, is remote working going to become the new norm moving forward?

March 2, 2020

Klaviyo Makes Email Marketing Personal: Why This ESP Is A Vital Tool For Ecommerce Business Owners in 2020

Email marketing is still, by far, the best return for your advertising spend - and if you're in the ecommerce business, Klaviyo is one of the most powerful tools you can own. Here's why...

January 14, 2020

TikTok - The Digital Marketing Tool of the Future?

With over 1 billion users, is TikTok the new marketing platform of 2020? We dive into some stats that you might find surprising.

February 15, 2021

Optimise Your Lifestyle & Boost Your Business

To take your business to the next level you have to improve your lifestyle. Find out what small changes you can make to your routine to boost productivity.

March 3, 2021

Social Media Posts: When Is The Right Time?

Find out when you should be posting your ecommerce content on LinkedIn, Twitter, Facebook, and Instagram to get the most engagement from potential buyers.