7 Actionable Tips To Get Your Shopify Store Ranking In Search Engines (in 2021)

Colleen Thornton

You’re on a roll. Your strategy is mapped out. Your site is up. You’re open for business. How do you get people to your page?

Social media marketing (SMM) has really taken off as more and more people start up online businesses––especially this year. While SMM is a definite requirement for any virtual shop, there’s more you can (and should) do on the backend that can boost traffic to your site.

As Shopify experts, we’ve been at this stuff for a long time. We understand the backbones of SEO. While no one is privy to Google’s algorithm, we have experiential data from the hundreds of clients we’ve assisted, and we’ve sniffed out a promising trail toward that first page. 

We’ll take you through 7 of the most critical moves to get your site ranking on Google SERPs, with the goal to eventually land on that sought-after first page. 


Get The Tools

Google Analytics helps you analyse your website traffic by providing an in-depth look at your site’s performance. It allows you to measure your ad ROI and track your video and social networking sites and applications. Essentially, Google Analytics communicates how your site is performing. And it links to Google Search Console.

Google Search Console is a collection of tools and metrics designed to measure your site's search traffic and performance. It helps you improve and optimise your site, by helping you resolve issues and position your site in a competitive position on the search engine results page. 

Thankfully, Shopify stores automatically list your site’s individual pages through a sitemap file, which you can submit to Google through your Search Console account. The benefit of a sitemap is that it organises your site for Google and other search engines. Anything you can do to help those Google bots understand what your site is about is good news for you. Search Console also allows you to check for any crawling errors so you can correct them post haste.

Do Your Research, Then Optimise

This isn’t the most enjoyable part of SEO, but it is critical. It’s also not the most cut-and-dry task. Rather, a good deal of creativity in your efforts can land you a better chance of ranking on the first page, or at least close to it. We don’t recommend trying to rank for a gazillion keywords, or even 10. Instead, use Google Keyword planner to get keyword ideas and their search volumes. Then choose one keyword for each page of your site. 

Sussing out highly searching low-competition keywords has the added benefit of helping you identify what your site pages should be. In short, let the keyword research drive your content decisions (this includes not only your site’s pages but your content marketing scheme too).

Optimise User Experience

Is your entire site intuitive and frictionless?

Arguably, SEO is more about optimising user experience than the search engine. Implement all the tricks and your site won’t rank if it’s a pain to navigate. Clear and simple are the words of the day here. People should know exactly what your site is about within the first few seconds on the homepage. 

A Z-structure follows the eye’s trained reading behaviour to move from left to right. It positions your logo at the top right, with a short tagline noting the nature of the business (this is especially important for obscure logos), moving to the top right where the menu is clearly laid out, and transecting the middle of your page toward the bottom left. The centre of your page should contain a clear statement about what your site is about user benefit. 

Ensure all your pages load quickly, can be easily navigated, and are optimised for different devices. Use vivid, intentional photos that communicate the benefit of your offering to the potential customer or that attractively display your product.

Invest In Content Marketing

Is content marketing worth it? Yes! Here’s why. Content marketing is the ideal place to give those keywords you want to rank for something to do. It improves user experience, builds trust with your customer, grows your brand’s presence, improves SEO, generates leads and drives sales, and ultimately grows your business. Click on the link to read the full run-down on each of the reasons for investing in content marketing. 

Get High-Quality Backlinks

According to MOZ, backlinks have more power than any of the other 200 possible influences that affect ranking. Back-linking gets more relevant traffic to your page. It makes you part of a greater online community, which establishes trust and social proof. And it gives Google the evidence it needs to position you as a credible source of information, which improves ranking.

Quality is an important factor here. Don’t go for the sketchy, low-quality, thrift-store versions. Spammy or completely irrelevant links reflect poorly on your site. High-quality backlinks have the following indicators:

  • They have a high domain authority (DA)
  • They deal with the same subject matter or niche as your site
  • They get a lot of traffic, have a strong social media presence, and many followers
  • They don’t link to any of your competitors

Optimise H1 Tags

The H1 is the first in-text header in a piece of content. H1 represents the HTML code that wraps and displays a line of text as an important message. In short, it’s a valuable piece of real estate so you want to use it wisely. It tells the reader exactly what the page is about, and if done well, makes it indexable. For example, the H1 on this page is: Follow These Tips To Rank In Search Engines. Not only does it tell the reader what the page is about, it gives them instructions on what to do––a bonus! Embedding a keyword you want to rank for double-optimises the H1 and significantly increases indexing potential.

Write Your Own Meta Description

A major influencer of click-through rate, a meta description or meta tag provides a brief description of an article as it appears in the SERPs, just under the title. If the title is engaging, the meta tag is what will attract a reader to your site or send them to the next search result. So, let’s consider it as important as the title. Many sites auto-generate a meta tag, but we recommend writing your own for each piece of content on your site. At about 160 characters, it should answer the initial search inquiry, or provide a solid basis on how the article or site page will answer it. If you use copywriting / content writing as service rather than writing your own, ask your writer to include a meta description for each piece of content. 


Optimising your site for search engines requires a variety of tools and strategies. Always be on the lookout for ways to improve your site and do the fixes required to make the user experience easy. As Shopify website designers, we’re offering a Quick-Fix quote on your Shopify development task in 90 minutes or less. And, we’ll complete it within 48 hours. In addition to the tips outlined here, this offer is an ideal way to ensure your site is SEO-ready. Give us a call now to get started.

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