Emerging Trends in Mobile Commerce

Colleen Thornton

As Shopify experts and ecommerce website specialists, we’ve seen a massive rise in mobile commerce in recent years. More people use their mobile phones to shop than ever before. It’s more convenient and it’s becoming far easier to use than it once was thanks to in-app functions such as one-click purchasing. Now part of the mainstream, mobile commerce set to become the new frontier for online shopping.

What is Mobile Commerce?

Mobile commerce isn’t a passing fad. Think about it this way - when was the last time you purchased a product using your phone instead of your laptop? The answer is likely more often than not. If that’s not the case, your buying habits are about to change, and we’ll tell you why. 

Mobile commerce is almost identical to ecommerce, with a few important differences. First of all, mobile commerce involves shopping through a mobile device, such as a smartphone or tablet instead of a computer. 

The problem with mobile commerce is that, until recently, it’s been a veritable pain in the butt to make a purchase. It’s tricky enough to browse and compare items on a small screen without then having to enter your payment and delivery information. The whole thing seems easier supported by the luxurious view a laptop provides. 

Even in spite of those challenges, 79% of smartphone users purchased a product or service online using their mobile device in the last 6 months (OuterBox).

But hang on - mobile shopping is getting easier, and because of that, it’s gaining in popularity and will soon supersede standard e commerce purchasing. Not just browsing, but buying. As ecommerce owners, you know how great a difference that is. 

What are the Advantages of Mobile Commerce?

For the ecommerce owner, the short answer is higher traffic, more customers, and extra cash in your pocket. But you like numbers, so here’s a good one to start with:

M-commerce sales are set to reach $2.91 trillion by the end of 2020 (Techjury)

But let’s look at it from the buyer’s point of view.

As a consumer, you’ve experienced the irritating task of having to search for, tease out, and buy a product online using your mobile phone. Images, supporting text, and checkout functions just don’t show up well to a small screen. Even the most upgraded smartphones don’t lend themselves well to online buying - right now, that is. That’s about to change as mobile commerce software becomes more advanced and consequently, easier to navigate. 

What was once a frustrating endeavour for even the most patient, tech-savvy individual is becoming more convenient, reliable, fast, and for all those reasons, preferred. 

Currently, there are more than 5 billion mobile users worldwide (Oberlo), a number that simple logic tells us will rise over the next decade. What’s more - 67% of customers window-shop online just for fun, and 77% of them make impulse purchases (Pixel Union). 

Are you a Shopify store owner? 

81% of Shopify traffic is from mobile devices. Get your Shopify site mobile ready - we can show you how easy it is to optimise your site for mobile purchasing.

As mobile shopping ease increases, we can expect mobile commerce to account for a hefty deal of that market share. As we wait in supermarket line-ups, commute to and from work, and generally use our mobile phone more often than we consume toilet paper for any purpose, we’re spending far more time on our phones. That accounts for a lot of shopping. Especially as the global pandemic of COVID-19 morphs into a new pandemic––boredom.

Of course there is far more to online shopping than just something to fill time. Mobile shopping saves people time when purchasing needed items (read: not impulse buys). Improved user experience, more payment options, and phones with enhanced sophistication have enabled fluid shopping experiences and quick, fuss-free transactions.

Consumer habits are changing as a result of increased reliance on mobile phones to handle the stuff of life. Take the Millenials and Gen Zers, for example. They hold major spending power, and they’re tech savvy. That’s a profitable combination for the ecommerce owner who is able to swoon them with attention-grabbing social media and intelligent SEO strategies.

mCommerce Vs. eCommerce

More than 40% of ecommerce purchasing transactions are made using a mobile phone (Google).

Global m-commerce growth rate is 29% compared to e-commerce at 22% (Statistica).

Mobile accounts for over 67.2% of all e-commerce (Techjury).

53.9% of all US retail e-commerce will be m-commerce by 2021 (Techjury).

How to Get Your Shopify Business mCommerce Ready

Between 2020 and 2024, European and North American countries are forecasted to be the major players in the m-commerce market revenue (App Inventiv). You know what that means - competition.

How do you get a leg up? Here are a few tips to get you started, straight from Shopify experts:

  1. Know the difference between responsive design and mobile optimisation. These are not synonymous terms.
  1. Avoid using hero slider images. While it looks nice, it’s not user friendly on a mobile phone.
  1. Use a top navigation menu. It’s more compact and requires less scrolling.
  1. Sync up your social marketing with your social selling (55% of consumers have bought something online after discovering it on social media - Shopify).

Want more tips? Contact a us today for a free consultation

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