It’s not easy coming up with the best keywords for your online store. As experts in Shopify requirements, we’re constantly (and happily) supporting our clients in their struggle to optimise their content with relevant, low-competition keywords.
Let us just start by making something clear up front, because it’s an area where many people err, having done all the work choosing the right keywords:
Keyword optimisation isn’t just choosing the right keywords and inserting them into your landing page, product description, or blog.
Keyword relevancy is far more important to the Google machine these days, which means your content should legitimise the use of that keyword. It’s easy to get virtually any keyword into any piece of text. But how annoyed are you personally when you hunt for an answer to a burning question and the source returned to you in the SERP doesn’t answer your question? Instead, it rattles on and on, and that’s 10 minutes you can’t get back. It’s frustrating to say the least––you don’t want to be the person who puts their potential customers through that.
Google is on to this too. You may have noticed that Google now highlights the specific part of an article that addresses your search query. Nice, right? Efficient and often useful, but not 100% reliable. You sometimes still have to dig a little. Here’s an example of the in-text highlighting inside one of the top search results for is almond butter gluten free:
Following is a list of five methods you can use to find the most relevant, searched-for keywords. They’re free and will help you compose a list of several keywords to use as a starting point for building content.
Some require more time and effort than others, but all good things come from perseverance and hard work, right? Well maybe not always, but they often lead you to proximate or seemingly unrelated information you may not have considered useful or relevant to your business. We don’t know what we don’t know after all!
Take five minutes and read the following list. If you have any questions about your Shopify store setup or specifically, ecommerce in Dublin, we’re experts in the business, and you can contact us here.
Create your own keywords.
It’s a long shot, but when it works, it works. It’s a bit like branding and requires some creative word play. You can easily write about a boring sounding topic like how to make almond butter, and such a long-tail keyword is a good inclusion to a blog about how to make almond butter. But you can also brand your method for making almond butter by giving it a creative boost like how to master almond butter, or Almond Butter Master Method. Not only does that get your seed keyword in there, but it associates the original ordinary keyword with one that is more likely to attract searchers looking for an almond butter recipe or method. Using alliterations (two or more words that begin with the same sound, such as master method) makes it catchy and has that “sticky” quality. Capitalising the phrase makes it seem more legit.
Tap into Reddit.
Reddit is a keyword cornucopia. Plunk your topic or initial ideas for a topic into the search bar and a list of subreddits will appear. Peruse through the first few results and note frequently-occurring words or phrases. If they’re being talked about on Reddit, there’s a good chance they’re also common search queries in Google.
Explore group chats on Facebook.
That search mechanism in Facebook might be one of the most helpful tools for collecting organic search terms. One of our clients relies on it religiously, not just for keywords, but also for choosing topics for blog content for her Shopify ecommerce site. (Ideally, those should integrate––SEO demands that written content be built around specific keywords).
To tackle this, join or follow every Facebook group you can find that relates to your product or service offering. Then set aside some time to acquaint yourself with the existing posts and stay abreast of new posts as they appear. Note the language used, the questions asked, and pay attention to the market in which a particular query originates (Europe, North America, etc.). This method of keyword research will give you loads of background information about your industry, market, and product, as well as a list of useful keywords.
Plant the right seed.
Your keyword tool is only as good as your seed keyword. It’s also the core from which each one of your long-tail keywords grows. Further, if your competitors are already using a particular seed keyword, you don’t want to use the same one.
Try Seed Keywords Engine. It’s a free keyword tool that takes you back to the first step in keyword research. It draws info from the masses using a survey-type data collection method. First, you create a scenario that poses a question to your audience (your list of contacts). For example, let’s say you’re selling vape pens, and you’re looking for a list of seed keywords that you can plunk into a keyword tool. Your scenario might be: You’re curious about vaping and vape pens, what would you search for? Once you enter your unique scenario, Seed Keywords Engine generates a custom URL, which you copy into an email that goes out to all the contacts you wish to query. Each response is added to your list.
The great thing about this approach is that it relies on human intelligence to do the work for you. Results are not hypothesised; rather, they are gathered from the real queries of real people. That’s as organic as organic gets!
Use free tools.
The above suggestions are all free tools, but they require a bit more legwork on your part. There is an abundance of free keyword tools that will do the work for you. Below are some examples:
This is a free extension that generates a list of related keywords everytime you launch a search query using a particular phrase. For example, the search term vape pen doesn’t have much intent behind it. What are people searching for specifically related to vape pens? Some examples that Keywords Everywhere spits out in the right pane of your SERP are: vape pen battery, vape pen starter kit, vape pen charger, vape pen brands.
Google search suggestions.
We love this one. It’s quick, easy, reliable, and current. We suggest using variations of your seed keyword or long-tail keywords to acquire and extract the greatest number of possibilities. Scroll down to the bottom of the SERP and see “related searches.” If you do use variations, look for common search queries or themes and regard those as the most significant. As with other keyword research tools or methods for how to choose keywords for SEO, build your content around them.
SEMrush, https://keywordtool.io/, and WordStream are also free keyword tools that you can use to find the best keywords for your business.
Want to learn more about keyword research for your Shopify store or ecommerce in Dublin? Reach out anytime and schedule a free consultation with us.