Digital Marketing

June 27, 2022

Why Shoppers Ditch Their Digital Carts & What You Can Do: eCommerce Problems & Solutions for Cart Abandonment

Discover the why, when, where, how, who, and what of your shopping cart abandonment rate & get effective solutions for customer retention & loyalty.

Digital Marketing

April 25, 2022

Bottom of the Funnel Conversions: 7 Tactics for eCommerce Owners

At the BOFU level, customers have shortlisted brands and are now looking for specific, usually logistical, information.

Digital Marketing

April 11, 2022

The Buyer's Journey: What eCommerce Owners Need to Know

As a digital merchant, it’s imperative that you know each step and potential setbacks and opportunities to best support the buyer's journey. Here is some key information you must know to meet your buyer where they’re at.

Digital Marketing

March 30, 2022

Klaviyo Just Rebranded––Should You Too?

Whether you're ecommerce enterprise is big or small, find out how small changes can have significant impacts to your brand’s identity.

Digital Marketing

March 16, 2022

Should You Ask Your Customers for Reviews?

Reviews not only help grow sales, they also help your customers make good buying decisions. Find out how to use reviews in your marketing plan.

Digital Marketing

February 21, 2022

Social Commerce in the Metaverse: What Brand Owners Need to Know

The metaverse is about to change the way we sleep, eat, and breathe the Internet into a totally customised shopping experience.

Digital Marketing

December 7, 2021

6 Steps To A High-Converting Sales Campaign Email Sequence

A good lead generator ignites a sales email sequence. A sales flow includes six strategic emails designed to take the customer on a journey towards buying.

Digital Marketing

November 26, 2021

Email Campaign Series: How To Write A Welcome Flow That Converts

A basic guide including the best time to send your email newsletters (including time zone send), number & frequency, and type of content for each email.

Digital Marketing

November 1, 2021

Blog Your Way To Big Business Without Writing A Word: The Benefits of An Affiliate Partner & How To Choose Them

A budget-friendly way to drive more traffic to your site. increase your social media presence, and establish social proof. Get the details here.

Digital Marketing

October 14, 2021

How To Build An Email List From Scratch Quickly & Easily

Every business wants to (and should) attract the right type of email subscriber and keep them regularly engaged. Learn five easy ways here.

Digital Marketing

September 13, 2021

Stay Out Of The Spam Folder: 6 Email Housekeeping How-Tos

Your ecommerce email marketing strategy needs regular spam detection. Learn what to watch out for and how to improve your email deliverability rate.

Digital Marketing

July 12, 2021

Can Google Shopping Ads Help Drive Traffic To Your Store?

Implementing Google Shopping ads is a critical move for online retailers to increase traffic and conversions, but you must employ an effective strategy is key. Find out how to organise your marketing campaign to get the most out of your efforts.

Digital Marketing

June 28, 2021

How To Improve Customer Retention: Email Strategies For Every Stage & Type of Business

Customer retention is critical at every stage of business, but not in equal measure. How much of your efforts should you devote to customer retention or how can an email campaign support repeat business?

Digital Marketing

March 22, 2021

Brain Hack: How To Increase Your Content’s Viral Potential

A practical list with a philosophical twist for making your content strike the reader (or watcher or listener) on a heart-and-gut level.

Digital Marketing

September 1, 2020

Is Content Marketing Worth It?

There is, perhaps, nothing more important increasing the success of your online Shopify or other ecommerce business than content marketing.

Digital Marketing

July 1, 2020

Why Video Marketing Is Your #1 Sales Tool

Maybe you’re a small ecommerce business, or you’re just starting out, or you don’t know how video marketing works but If you aren’t using it as a sales tool, reading this might change your mind.

Digital Marketing

May 2, 2020

Building An Online Community

You don’t just want one-time customers, you want repeat business and referrals - building an online community is a vital component in achieving that. Here's the essential guide for ecommerce business owners on where to start.

Digital Marketing

March 26, 2020

6 Actionable Email Marketing Insights For Powerful Campaigns (And 3 Bonus Strategies)

We want detailed insights, but that desire doesn’t mean we enjoy number crunching. Insights turns out to be a fancy word for analytics, and while you may not enjoy those, they’re critical to the success of your business.

Digital Marketing

March 2, 2020

Klaviyo Makes Email Marketing Personal: Why This ESP Is A Vital Tool For Ecommerce Business Owners in 2020

Email marketing is still, by far, the best return for your advertising spend - and if you're in the ecommerce business, Klaviyo is one of the most powerful tools you can own. Here's why...

Digital Marketing

January 14, 2020

TikTok - The Digital Marketing Tool of the Future?

With over 1 billion users, is TikTok the new marketing platform of 2020? We dive into some stats that you might find surprising.

Digital Marketing

March 3, 2021

Social Media Posts: When Is The Right Time?

Find out when you should be posting your ecommerce content on LinkedIn, Twitter, Facebook, and Instagram to get the most engagement from potential buyers.

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